Why Flint Faced?

When I tell people the name of my business, I get one of two responses. "Oh, you are a believer." Otherwise, I get, "What does that mean?"

Flint Faced refers to determination. The term comes from Isaiah 50:7.

When motivation is lacking, determination is necessary. In physical training, or in anything that requires self-discipline, motivation cannot be trusted. Motivation will not always switch on when you wake up. Although I have made fitness training an integral part of my life, the truth is that many days I just do not feel motivated to train. It is a flint faced type of determination that fuels me to keep pushing forward.